Whether its advertising, collateral, web development, videos, or more, we use proven, successful techniques to help you create stronger brand awareness, develop impactful messaging, and generate leads to grow your business.
From graphic design to search engine optimization, website development to video production, from draft to launch and beyond, SMC Freelance uses modern tools and successful strategies to enhance your brand and focus your message to your target audience. We use the same software tools and quality control that the “big boys” do, without getting caught up in internal procedures that limit our creativity, hamper your true goals, or nickel-and-dime your budget.
Putting Your Ideas to Work
Start with the End in Mind
When launching your new business, revamping your company’s image, or developing a new advertising strategy, you have to start with your end goals in mind. Often we start too simple. We want to increase sales. We desire more leads. We need to earn more donations. But what does that really mean?
Break down what your end goals are in measurable terms. I want to increase sales by $1,000 per week. I wish to generate 500 new leads per month. I need to increase our donations by $20,000 this year. Start with goals that are attainable, that you can measure and compare versus your previous period, or against a past strategy, and let us help you plan for success.
Even if you are just looking for a new company logo or letterhead, or you want to redesign your product packaging, think how you want that design to help you impact your goals. Share your ideas with us, and let SMC Freelance help you make it happen.
Sell to Yourself
Many companies try to sell to customers that have no interest whatsoever in the products or services they offer. Instead, focus on selling to the people just like you. The people that share your same interests, want solutions like yours, and are looking for something to fill a need. Think about how you would sell your website, product, service, video, etc., to someone just like you. Be cynical; be skeptical; and then answer those doubts with your messaging. Even imagine being naive, or simply unaware, and tell yourself what an “uninformed you” would need to know to make an informed decision, and then put that in your content or design.
Let SMC Freelance play “the devil’s advocate” and through the “what ifs” at you to make sure that you have all of your bases covered. We help provide you with the most engaging design and an impacting message. We encourage you to explain what makes your organization and its products or services unique and beneficial to your target audiences.
Review, Refresh, Repeat
Coming up with a great design is hard work. Keeping it relevant is even more difficult. You need to plan to update your website content regularly, should plan to completely redesign it every 3 or 4 years to keep it up to speed with new technology and engaging features.
At SMC Freelance, we work alongside you not just in the initial design stages, but also in measuring its impact, keeping it fresh, and watching out for trends that could positively or negatively impact your message. We recommend making a habit of reviewing your design, refreshing its message, and measuring the results, and then repeating that cycle continuously. Progress doesn’t rest on its past laurels, and neither will your competitors.
Contact Us Today!
To learn more about our dependable design options, what that could mean for your organization, and how SMC Freelance can partner with your team to help grow your business, please contact us today.
